Life Time Value - LTV

Customer lifetime value (LTV) is one of the most important metrics to measure at any growing company.

By measuring LTV in relation to cost of customer acquisition (CAC), companies can measure how long it takes to recoup the investment required to earn a new customer -- such as the cost of sales and marketing.

#startups #profit #customer #

https://medium.com/get-engaged/calculating-customer-lifetime-value-for-startups-with-limited-data-cabce79d4121