A group of potential customers to whom a company wants to sell its products and services. It’s the foundation of all elements of your marketing strategy.
The Target market typically consists of consumers who exhibit similar characteristics. in order to do that, you need to:
Segment The Market: Segment your business’s serviceable market according to their demographics, geographics, psychographics, and behavioural patterns.
Identify Your USP: Your unique selling proposition is what differentiates you from the competitors. It is why the customers will prefer your product over others.
Analyze Your Customer Base: If you’re already in business, the best way to define your target market is to collect your customer data and to analyse it.
Analyze Your Competitors’ Customer Base: Analyse your competitors’ customer base: Who they target through their marketing efforts? Where do they sell their products?
Link to Forbes magazine article - Non-Interruptive Marketing Strategies For Connecting With Your Target Consumer